The Davos establishment reveals whom it truly fears
By: Rachel Marsden
This year’s World Economic Forum featured calls to “master the future” and blamed right-wing populists for the rising distrust in global elites
The World Economic Forum at Davos used to be THE place to see and be seen, but 
the idea of the richest and most influential people in the world hobnobbing 
around a common agenda for the world has lost its luster as the policies peddled 
by its attendees spark increased skepticism among average citizens. 
Forum founder Klaus Schwab, the de facto frontman of the organization, has 
cranked out one distasteful hit after another in recent years. He has spoken of 
how the organization “penetrates the cabinets” of governments in its recruitment 
efforts. He coined the term “The Great Reset,” about which he published a book 
just a few months into the Covid-19 pandemic in July 2020, advocating that the 
pandemic be used as inspiration to “reimagine our world” at a time when much of 
the globe was locked down on orders of their governments – many members of which 
were Davos regulars. There was little appetite to turn lockdowns into a 
permanent lifestyle change, but here was Klaus promoting the benefits of burying 
the old life – all under the pretext of an event that the WEF had already 
wargamed in October 2019 in New York, just ahead of the crisis, in an exercise 
called “Event 201.” “The exercise will bring together business, government, 
security and public health leaders to address a hypothetical global pandemic 
scenario,” the WEF announced at the time. It’s all just a bit too creepy.
It’s the constant effort of top-down global coordination around murky financial 
interests laundered through the Davos agenda that irks the common person. The 
fact that just a single leader of a G7 country attended this year’s event speaks 
volumes about how poorly it’s now viewed. The premier of the western Canadian 
province of Alberta, Danielle Smith, said of the WEF after her cabinet’s 
swearing-in ceremony last October: “I find it distasteful when billionaires brag 
about how much control they have over political leaders. That is offensive…the 
people who should be directing government are the people who vote for them. 
Quite frankly, until that organization stops bragging about how much control 
they have over political leaders, I have no interest in being involved with 
them.”
Those invited to preach at the altar during the high mass of globalism this year 
seemed to know exactly what kind of sermon the crowd wanted to hear. German 
Chancellor Olaf Scholz was apparently the only G7 leader who thought it would be 
a good look to be seen hanging out with the unelected masters of the planet 
while Westerners – and Europeans in particular – grapple with the high cost of 
their governments’ policies in their daily lives. Scholz doubled down on the 
same green dreams that put Germany’s economy in peril with no viable backup plan 
once the European Union had effectively cut off Russian energy through 
sanctions.
“Most importantly, our transformation toward a climate-neutral economy, the 
fundamental task of our century, is currently taking on an entirely new dynamic. 
Not in spite of but because of the Russian war, and the resulting pressure on us 
Europeans to change. Whether you are a business leader or a climate activist, a 
security policy specialist or an investor, it is now crystal clear to each and 
every one of us that the future belongs solely to renewables. For cost reasons, 
for environmental reasons, for security reasons, and because in the long run, 
renewables promise the best returns,” Scholz said in his address. 
Meanwhile, Germany is firing its coal power plants back up and reconsidering its 
nuclear power phase-out. How about worrying about how German industry is going 
to function in the next year when green initiatives, such as hydrogen imports 
from Portugal and Norway, aren’t set to even get off the ground until at least 
2030? Scholz used his time at the podium at Davos to greenwash the economic 
uncertainties that Germany faces as a result of the EU’s energy sanctions on 
Russia. In other words, green hopes and dreams took center stage in this pitch 
to global investors, thus providing a convenient distraction from the more 
worrisome current realities.
Greenwashing was joined at Davos by the pitching of anti-democratic initiatives 
via concern trolling. During a panel discussion dedicated to “disrupting 
distrust” – which really should have been called “How can we get people to 
better swallow our nonsense?” – Richard Edelman, the CEO of the eponymous global 
communications firm, blamed the derailments on right-wingers. “My hypothesis on 
that is that right-wing groups have done a really good job of disenfranchising 
NGOs. They’ve challenged the funding sources. They’ve associated you with Bill 
Gates and George Soros. They’ve said that you’re world people, as opposed to 
what you are, which is local,” Edelman lamented, ignoring the fact that they 
wouldn’t have needed to fly their private jets to a “local” event. What he’s 
really attacking are dissidents, many of whom just happen to be populists and 
right-leaning. And no doubt the fact that they’re digging into the special 
interests laundered through many NGOs makes the job of PR pros such as Edelman 
more challenging.
“Edelman is a despicable human being – his job is literally being a professional 
liar!” Tweeted billionaire Tesla and SpaceX founder Elon Musk, whose 
controversial purchase of the social media platform and subsequent reversal of 
its heavy-handed censorship policies haven’t exactly endeared him to the Davos 
crowd. Mocking Schwab’s call to “master the future” in the opening keynote, Musk 
tweeted, “’Master the Future’ doesn’t sound ominous at all … How is WEF/Davos 
even a thing? Are they trying to be the boss of Earth!?” Musk then took a 
Twitter poll that found that 86% of 2.4 million respondents answered ‘no’ to the 
question of whether the WEF should “control the world.”
A WEF spokesman said that Musk hasn’t been invited to the gathering since 2015. 
Musk confirmed his lack of interest in attending: “My reason for declining the 
Davos invitation was not because I thought they were engaged in diabolical 
scheming, but because it sounded boring af lol.”
Boring, indeed – in the same way that a cult meeting where everyone nods their 
heads in agreement is a snooze fest. The last time things were even remotely 
interesting at Davos was when former US President Donald Trump showed up and 
rejected the Davos mantra of climate change doom. “The message represents a 
sharp departure from the official playbook at the World Economic Forum, where 
this year's theme is ‘Stakeholders for a Cohesive and Sustainable World’,” wrote 
CNN in January 2020. 
Who asked them, though? These elites represent no one’s interests but their own, 
which are economic and are for the benefit of their shareholders – hence the 
forum’s name. If the average citizen is now waking up to the fact that anything 
coming out of Davos should be scrutinized through that lens, then it can only be 
a good thing for freedom, democracy, and national sovereignty.
COPYRIGHT 2023 RACHEL MARSDEN