Provocative American Artist Miscalculates The French
By: Rachel Marsden
Los Angeles-based artist Paul McCarthy recently made international news by
erecting a giant green sex toy in Paris' Place Vendome and calling it "Tree."
Before the installation could officially open this week, some Paris residents
forced the object's removal by cutting its support ropes. A week earlier,
someone slapped McCarthy in the face at an event celebrating the sculpture and
then ran off..
It all proved to be a gross miscalculation by the artist about French people and
culture.
As a North American native and conservative who has lived in Paris for nearly
six years, I've remarked that the biggest stereotypes about the French are that
they're culturally suicidal, sexually depraved, antiwar leftists.
French society is complex and far from a monolithic caricature. Former French
President Francois Mitterrand famously said: "How can you govern a country with
238 varieties of cheese?" And if you can't compare French citizens to each
other, you certainly can't compare them to their elected elites -- and everyone
you meet in France who isn't a member of the elite will verify that.
The Socialist mayor of Paris, Anne Hidalgo, and the Socialist minister of
culture, Fleur Pellerin, backed McCarthy's right to freedom of expression, but a
poll by the French Institute of Public Opinion (IFOP) this month has their
approval ratings sitting at 48 percent and 37 percent, respectively. That says
it all.
While this "art" might earn a chuckle in the U.S. if it were inflated on Venice
Beach, Place Vendome is not in Los Angeles or San Francisco. Imagine if some
French citizen were to stick a massive sex toy beside the Vietnam Veterans
Memorial. That would be a closer cultural approximation. Place Vendome is home
to the Vendome Column, a monument commissioned by Emperor Napoleon Bonaparte to
commemorate the defeat of the Holy Roman Empire in the Battle of Austerlitz.
McCarthy, whose previous "art" has included an inflatable "number two" that
appeared in Hong Kong and a sculpture depicting former U.S. President George W.
Bush engaged in a sex act with pigs, said he figured the French would be more
sexually liberated and was surprised by the violent reaction. Apparently he
never asked himself: "How might the French view a foreigner placing a giant sex
object next to a national monument reflecting their historical military
sacrifice and glory?" Instead, in concocting this project, it appears that he
went straight to lowest-common-denominator rationale: "The French like sex."
This is what renowned Central Intelligence Agency intelligence analysis veteran
Richards Heuer might refer to as the faulty application of general theory over
and above specific situational logic. In other words, McCarthy figured that
because the French are perceived to be sexually liberal from his point of view,
they'd welcome a giant monument with a sexual theme. He failed to take his
thinking one step further and consider the consequences of its placement next to
a monument of great national significance.
Indeed, the French are sexually liberal, relatively speaking, but they still
consider sex to be a highly private matter. The French don't mind public nudity
-- which is not the same thing as sex. They will also read about sex scandals
out of curiosity. They tend to draw the line at allowing sexual escapades to
spill over and hijack more serious matters of public discourse.
In his book "Psychology of Intelligence Analysis," Heuer warns readers to be
wary of "mirror images" in rationalizing actions vis-Ã -vis a culturally
different country: "Failure to understand that others perceive their national
interests dierently from the way we perceive those interests is a constant
source of problems in intelligence analysis."
McCarthy failed to consider that the way he and other leftists feel about
historical war monuments (and the placement of his "art" in close proximity to
one), isn't how most French citizens feel.
Such misconceptions about French society and culture by outsiders extend far
beyond this one incident.
The so-called "antiwar" French have been almost constantly at war throughout
their history. Ever hear the lyrics to the French national anthem, "La
Marseillaise"? It's a violent battle hymn.
Likewise, while the so-called "culturally suicidal" French have had difficulty
balancing immigration with integration, they have also struggled with a
historical guilt complex over former African colonies whose populations were
conscripted to fight for French interests, such as the Algerian Harkis, who
fought alongside the French Army in the Algerian War to defeat Algerian
nationalists in the mid-20th century. Even now, France owes a debt to the nation
of Chad, whose army is playing an essential role in France's ongoing military
operation against Islamic extremists in Mali.
McCarthy lamented the lack of "profound reflection about objects as a mode of
expression" in his poor Parisian reception. He could use a little "profound
reflection" himself.
COPYRIGHT 2014 RACHEL MARSDEN